1. We Reduce the Amount of Waste
We periodically review direct mail and direct marketing packages and test downsized pieces when and where appropriate and use lighter-weight papers wherever feasible. In addition, we adjust trim sizes of our publications and/or collateral in an effort to reduce waste.
We test and use production methods that reduce print order overruns, waste allowances and in-process waste. We work with our printer to explore new printing techniques such as digital and computer-to-plate (CTP) printing and virtual proofing that help reduce chemicals, paper waste and emissions.
2. We Give Preference to Recyclable and/or Reusable Materials
We use recycled paper for various printed communications whenever possible and appropriate. We utilize ink-jet addressing and open address windows to eliminate the need for additional labels on envelopes and parcels.
3. We Communicate Environmental Principles to Suppliers
We review supplier companies' environmental policies and practices, and encourage them to reduce, reuse, and recycle and give preference to printers that seek to reduce air and water pollution, energy use, and chemical waste in their operations. We communicate these goals within our organization and to our suppliers.
4. We Print Catalogs Responsibly
We work with printers that are sensitive to environmental concerns and that strive to reduce their eco-footprint. Our current printer has received the Environmental Excellence Award from the U.S. Environmental Protection Agency (EPA) three years in a row. Over the past 17 years, our printer has reduced ink waste by 74% and currently achieves a corporate average recycling rate of solid waste of 98%.
5. We Mail Responsibly
We maintain in-house do-not-mail lists for prospects and customers who do not wish to receive future marketing contacts from us. Further, we provide periodic notices and opportunities for prospects and customers to opt-out of receiving future marketing contacts from our organization. We also ensure that our mailing lists are current and up-to-date by utilizing the USPS National Change of Address (NCOA) and the USPS Address Correction Service (ACS), as well as through response models and customer segmentation.
