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5 Reasons Your Business Isn't Attracting New Talent

| Office Life


Oct 30 2017

Has your business seen a decline in fresh new talent? Whether hiring for entry-level positions or upper management, the look and feel of your office and the personality of your company have a lot to do with a candidate's interest in working for you. Read on to discover five of the reasons you may not be attracting and retaining employees. You may be surprised!


No Career Growth Opportunities

Most candidates want to know that there will be a place for them within your business in the long term. You should be able to show potential employees where they can go within your company and how they can get there. You'll also need to prove that you can provide the necessary resources and training for professional development so that employees aren't left feeling stuck or helpless. Businesses lacking in this area will not only see a lack of quality talent coming in, but high turnover as well.


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Poor Branding

Today's workforce is seeing a huge influx of talent that cares a great deal about the outward appearance of your business. A recent study shows that just under half of adults in America (45%) report that a company’s branding and logo design have an impact on their view of the business/brand. This includes 63% of adults ages 18-34, 47% of those ages 35-54 and 28% of Americans ages 55 and older who say that your company's logo impacts their impression of the business. This points to a desire millennial and gen-Y Americans have to work for a company that knows how to present itself to the outside world.


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Uninspiring Workspace

Research shows that millennial generations more than any other prefer a professional environment that features beautiful interior design and attractive furniture. In fact, a recent study shows that 76% of adults between the ages of 18 and 34 and 55% between the ages of 35 to 54 say office design and aesthetics influence their overall impression of a company. In contrast, only 39% of adults ages 55 and up say the same thing. Women, those between the ages of 18 and 34, and adults living on the west coast/ of the US are most likely to be positively influenced by a brand's office design. Not only will creating a more inspiring workspace help bring in new talent, but it will also help you retain the talent you already have for much longer.


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Lack of Creativity

Whether the position being applied for is creative in nature or not, younger generations of employees want to know that they will be given opportunities to think creatively to problem solve while on the job. It is up to managers and other business leaders to provide opportunities for creative growth and expression, and if it isn't being given you can rest assured your turnover will show it.


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Not Enough Community Outreach

Millennials place high value on helping the community, and they'll want to work for a business that shares those values and encourages employee volunteer time. Community outreach is a great way to show that your business believes in causes bigger than itself. Getting employees involved in volunteer events is also a great exercise in team building, which is another factor many young employees look for during their job search.


Is your business living up to the high standards it takes to attract and retain new talent? Leave a comment to ask questions or share your own tips for attracting new talent!


Read the study here.


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