First impressions matter – this is especially true for business reception areas and waiting rooms. As the first point of contact for many of your potential clients or customers, your waiting room is sure to say a lot about your company. Here are few ways to ensure that your waiting room is not only professional and reflective of your company’s identity, but also welcoming.
Whether it’s through pops of warm, bright colors or it’s with furniture that showcases rich wood grains, adding a little warmth in a reception area can go a really long way. Warm colors and plush, comfortable textures are sure to make the space immediately more welcoming, making your visitors feel less like intruders and more at ease.
Waiting does not rank highly on anyone’s list of favorite activities. In fact, we’re sure it doesn’t even rank. Therefore, a waiting room is usually not anyone’s favorite place to be either. You can, however, make any wait much more enjoyable by supplying a few sources of entertainment, such as a TV to watch or a collection of magazines and coffee table books to enjoy.
While not as necessary as some source of entertainment, providing refreshments can certainly leave guests with a very positive impression of your company. It shows thoughtful consideration for your guests’ comfort. It’s important to note that this would not require any of your staff to wait on your visitors – simply having a well-stocked buffet credenza where visitors can help themselves is certainly enough to impress.
Showcase Your Culture
Each company has its own unique culture and identity. Why not showcase it in your reception area to make it truly memorable for visitors? As you can see below in the photo of NBF’s Sizmek case study, the NBF design team added various details, such as the branded colors, to reflect both the unique culture and identity of Sizmek. Doing such in your own waiting room is a great way to really stand out from the crowd.
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