Press Releases
National Business Furniture Adds Scene7 Dynamic Imaging to NBF.com Allowing Customers to Change Colors of Office Furniture
Monday, November 03, 2008
Ability to change the colors of office chairs and office desks improves the buying process and customer experience at NBF.com.
Milwaukee, WI – National Business
Furniture, a K+K America company, has been improving the online shopping experience
for customers by using Adobe Scene7 to deliver dynamic imaging on NBF.com. This
new functionality debuted last spring on NBF.com and has been added to hundreds
of office furniture products across the website since then.
National Business Furniture markets and distributes office
furniture to small and large corporations as well as government entities. Much of
the furniture that NBF sells can be purchased in a variety of upholsteries or finishes.
With Scene7, NBF is able to provide detailed, enhanced views of office chairs and
office desks; enabling consumers to zoom in on products to see greater detail. In
addition, customers can dynamically change the color on hundred of items; giving
them greater confidence in their office furniture selections. NBF has been very
pleased with the results and the improvements to the customer experience.
"Our customers love being able to change the fabric and
finish colors on our chairs and desks. Seeing the product in the color you want
before you buy it is very reassuring. At NBF.com, we're giving our customers the
confidence that they're making the right decision," said Rick Wachowiak, General
Manager for National Business Furniture.
In addition to the improved shopping experience for NBF
customers, Scene7's publishing system uses single master-images to produce multiple
image derivatives on demand – significantly decreasing the time and costs associated
with image creation and publishing. That has been a huge benefit for NBF, a company
that manages the production of several catalogs and 5 different website brands.
"The production time saved by using Scene7 has been tremendous.
Previously, we were spending more than twice the amount of time finding and resizing
images for different uses. Now, Scene7 handles it on the fly," said Eric Nebbia,
Ecommerce Director for National Business Furniture.
About National Business Furniture
National Business Furniture was founded in 1975 as an office
furniture catalog for corporate offices, small businesses and government agencies.
Since then, NBF has expanded into the school, church and home office markets through
three catalog brands, five websites and an experienced sales team.
In 2006, NBF was acquired by K+K America, LLC, the leading
group of business-to-business mail order companies in North America.
For a complete selection of executive office suites and
traditional office furniture such as desks, chairs, file cabinets, bookcases and
reception furniture, or for a free
catalog, go to www.NBF.com. Or visit any
of the NBF family of brands including:
OfficeFurniture.com, OfficeChairs.com,
Alfax Furniture and Dallas Midwest.
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and
information – anytime, anywhere and through any medium. For more information, visit
adobe.com.
Media Contact:
Dean Stier
414-276-8511
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